Content strategy
Content matters. Content is every asset your company presents to your customers, from website copy to social media to print collateral, sales presentations, and more. A strong content strategy strengthens your brand, helps you connect with your audience, and saves time and effort. A content strategy is a plan for the creation, revision, maintenance, and evolution of your company's content.
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Here are some examples of my experience with content strategy:
- At Monster.com in 2003-2004, I built out 11 new content channels, each of which included microsites, newsletters, message boards, and related collateral. Analyzing user feedback and analytics, I worked to build a content strategy that met the needs of the business (driving more traffic to particular areas in support of Product) and the consumers. As a result, traffic nearly doubled.
- At Fidelity Investments in 2004-2006, I led the web content strategy for the company's recruitment sites. After launching a new recruitment website, building regional and business unit microsites, and integrating localized mobile and print campaigns, the amount of applicants for positions increased in every region.
- Also at Fidelity (in 2008-2011), I organized, scheduled, launched, and managed the content for the mutual fund (FMRCo) unit's first-ever website.
- In 2013, I designed and taught a content strategy course for juniors and seniors in the Communications Media department at Fitchburg State University in Massachusetts.
Project management
With more than 15 years of project management experience, I can help you plan and execute your website launches, application builds, integrated communication plans, and more. Learn more.
Editorial consulting
I have pitched, written, and edited countless communication assets, including web copy, social media, advertisements, white papers, press releases, ebooks, product copy, and more. Learn more.