wellturned: content strategy

Content strategy

Content matters. Content is every asset your company presents to your customers, from website copy to social media to print collateral, sales presentations, and more. A strong content strategy strengthens your brand, helps you connect with your audience, and saves time and effort. A content strategy is a plan for the creation, revision, maintenance, and evolution of your company's content.

See what my clients are saying.

Read my content strategy ebook, Content Crash Course.

Here are some examples of my experience with content strategy:

At Monster.com in 2003-2004, I built out 11 new content channels, each of which included microsites, newsletters, message boards, and related collateral. Analyzing user feedback and analytics, I worked to build a content strategy that met the needs of the business (driving more traffic to particular areas in support of Product) and the consumers. As a result, traffic nearly doubled.
At Fidelity Investments in 2004-2006, I led the web content strategy for the company's recruitment sites. After launching a new recruitment website, building regional and business unit microsites, and integrating localized mobile and print campaigns, the amount of applicants for positions increased in every region.
Also at Fidelity (in 2008-2011), I organized, scheduled, launched, and managed the content for the mutual fund (FMRCo) unit's first-ever website.
In 2013, I designed and taught a content strategy course for juniors and seniors in the Communications Media department at Fitchburg State University in Massachusetts.
In 2014, I led the content strategy for the redesign of the Harvard Divinity School website.
In 2016, I led the redesign and updated writing style of Liberty Mutual Insurance's internal communications.

The content strategy I create for you may include content audits, a content brief, competitive research, site maps, editorial and social media calendars, and more. Contact me to learn more about how I can help you plan, improve, create, and manage your content.

Project management

With more than 20 years of project management experience, I can help you plan and execute your website launches, application builds, integrated communication plans, and more. Learn more.

Editorial consulting

I have pitched, written, and edited countless communication assets, including web copy, social media, advertisements, white papers, press releases, ebooks, product copy, and more. Learn more.